If you’d like to win more new business and cement stronger relationships with existing clients, there’s a proven tactic that works. Any tactic that works does well when it is done... well. And the marketing of High Value Candidates keeps you positioned as being valuable to your audience. When you can pick the right person, build the right list and create an impactful value proposition about the candidate you’re winning. And let all those recruiters who look down their nose at the tactic carry on blaming the market for their failings.

16. Revisiting Business Development Tactics