This episode discusses the importance of local SEO and provides actionable strategies for businesses to improve their visibility in local search results. Almost half of all Google searches are for local information1. So if you have a physical location or serve a local area, local SEO is essential.
Google Business Profile is the most important factor for local search rankings. Keep your business information consistent across all platforms, including your website, Google Business Profile, and online directories.
Online reviews are also crucial for local SEO. Encourage customers to leave reviews and respond to all reviews, both positive and negative.
Finally, building high-quality backlinks from other local businesses, sponsoring local events, and engaging in local PR can all help to improve your local search rankings

Episode Resources:
<ol>
 <li>https://www.limecube.co/local-seo</li>
 <li>https://www.semrush.com/blog/what-is-local-seo/</li>
 <li>https://backlinko.com/local-seo-guide</li>
 <li>https://uberall.com/en-us/resources/blog/marketing-101-dictionary-for-local-seo</li>
 <li>https://ahrefs.com/blog/local-seo/</li>
 <li>https://marketixdigital.com.au/blog/local-seo-statistics-101/</li>
 <li>https://www.boostability.com/resources/local-seo-for-small-business-guide/</li>
 <li>https://thriveagency.com/news/local-seo-for-multiple-locations-managing-complexity/</li>
 <li>https://www.wordstream.com/blog/ws/2018/10/12/local-seo</li>
 <li>https://www.semrush.com/local/blog/local-seo-vs-national-seo/</li>
 <li>https://www.seo.com/blog/local-seo-guide/</li>
</ol>

Optimizing for Local Search - Local SEO