While our previous podcast title "Digital Marketing Made Easy: Your Getting Started Guide" broadly covered the topic, it didn't have a specific focus on strategic planning. 
In this episode we get into the strategy covering:
<ul>
 <li>The Definition of Digital Marketing Strategy: It is a comprehensive plan that outlines how to reach a target audience and convert them into paying customers. It serves as a blueprint to achieve an organization's unique marketing goals.</li>
 <li>The Importance of Digital Marketing Strategy: A strong digital marketing strategy helps businesses stand out online and achieve various benefits.</li>
 <li>The Distinction Between Strategy and Tactics: Strategy refers to the high-level plan that sets the direction and long-term goals, outlining how to achieve them.</li>
 <li>Components of a Digital Marketing Strategy: Several key components contribute to a successful digital marketing strategy:</li>
 <li>Goals and Objectives: Define clear and measurable goals and objectives that align with the overall business objectives.</li>
 <li>Audience Analysis: Conduct thorough research to understand the target audience, their demographics, interests, online behavior, and pain points.</li>
 <li>Content Plan: Develop a content plan that provides valuable, engaging, and relevant content to attract and retain the target audience.</li>
 <li>User Experience (UX) Design: Prioritize a user-friendly website or app that is functional, enjoyable, and easy to navigate.</li>
 <li>Data Analytics: Utilize data analytics tools to track traffic, analyze campaign performance, and gain insights into user behavior.9 This data helps refine the strategy and optimize content for conversions.</li>
 <li>The Definition of a Digital Marketing Campaign: Digital marketing campaigns are the specific actions and initiatives within the overall digital marketing strategy that aim to achieve a particular goal.</li>
 <li>Steps to Create a Digital Marketing Strategy</li>
 <li>Examples of Popular Digital Marketing Strategies</li>
</ul>
Sources:
<ul>
 <li>https://www.limecube.co/guide-to-creating-a-digital-marketing-strategy</li>
 <li>https://blog.hubspot.com/marketing/digital-strategy-guide</li>
 <li>https://business.adobe.com/blog/basics/digital-marketing-strategy</li>
 <li>https://online.hbs.edu/blog/post/digital-marketing-plan</li>
 <li>https://josiahroche.co/blog/what-is-a-digital-marketing-strategy/</li>
 <li>https://medium.com/@comradeweb/digital-marketing-strategy-the-ultimate-guide-e5d53c8f7114</li>
 <li>https://asana.com/resources/digital-marketing-strategy</li>
</ul>

Crafting a Winning Digital Marketing Strategy