In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.Listen to hear more about:<ul><li>Why modern marketing is built on insecurity — and how we got here</li><li>How to spot incongruence in your own business without shame or blame</li><li>What I call “the third way”: a path that’s both soulful and skillful</li><li>Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines</li><li>What to do when things aren’t working — even when you’re doing everything “right”</li></ul>This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud.

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got hereHow to spot incongruence in your own business without shame or blameWhat I call “the third way”: a path that’s both soulful and skillfulFour key elements of aligned business: self-knowledge, craft, feedbac...

11. Incongruence Part 2: The third way between strategy and soul