The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy &amp; Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years.


“ Audio investment is driving almost 20 percent of clients’ branded search traffic.”

Giles Martin (EVP of Strategy &amp; Insights, Oxford Road)

Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.

The Media Roundtable is back! This week, we&#8217;re bringing you a deep dive into our new case study, &#8220;The Sound of Growth: How Audio Fuels Branded Search.&#8221; Giles Martin (EVP of Strategy &amp; Insights, Oxford...