In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show. Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and promotion. They highlight the value of Niall's guidance in navigating the technical aspects and overcoming common pitfalls like not hitting record or talking over each other. Throughout the conversation, Niall emphasizes the importance of producing high-quality audio, staying consistent, and focusing on connecting with a niche audience rather than appealing to the masses. He also shares insights from his own podcasting experience, including the surprising growth of his older shows due to their evergreen content. Key Takeaways: - Podcasting requires a significant time commitment, often 8-10 hours per episode when accounting for all tasks involved. - Investing in quality equipment and editing skills is crucial for producing a professional-sounding show. - Consistency is key, even if it means releasing episodes less frequently or in seasons. - Focus on connecting with your target audience rather than seeking mass appeal. - Evergreen content can continue to attract new listeners for years after its release. "Imagine if every week those amount of people were in a room listening to what you have to say. They showed up because they want to hear exactly what you want to hear." - Niall Mackay <a href="https://sevenmillionbikes.com/special-introductory-offer/">Save Frustration. And time! </a>Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy <a href="https://sevenmillionbikes.com/special-introductory-offer/">Audio Episodes Edited for ONLY $27! Save $127!!</a> Need a stunning new logo for your brand? Or maybe a short animation? <a href="https://bit.ly/3xU8vWR">Whatever you need, you can find it on Fiverr.</a> I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! <a href="https://calendly.com/sevenmillionbikespodcasts">Book a call now!</a>These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too. <a href="https://bit.ly/3obADg1">NordVPN</a> | <a href="https://get.descript.com/x97w1lhgkg7b">Descript</a> | <a href="https://bit.ly/3cFbQvk">Buzzsprout</a> | <a href="https://bit.ly/3FI7EXZ">Fiverr</a> |

In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show.Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and...

A Podcasting Journey with Erin and John from Connect-Empower Podcast