Niall Mackay's Podcasting Journey

Steve Holloway Introduction

Steve's Podcasting Beginnings

Evolution and Success of Between Two Beers

Podcast Preparation and Strategy

Monetization and Growth Strategies

Building a New Podcast Channel

Final Thoughts and Advice

Conclusion and Farewell

“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.” This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.Steve’s insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you. It’s an episode that reminds us why we do what we do as podcasters, and I couldn’t be more excited to share it with everyone.– Niall Mackay Key Takeaways: <ul><li>Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.</li><li>Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.</li><li>The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.</li><li>Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.</li><li>Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.</li></ul> Chapters and Timestamps 03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage. 07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years. 09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences. 18:00 - Partnering with ACC and investing in social media to expand their reach. 24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth 30:00 - The importance of identifying your niche and committing to long-term goals. 36:00 - Writing press releases to promote podcast episodes in news outlets.<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2220199/open_sms">Send us a text</a><a href="https://sevenmillionbikes.com/special-introductory-offer/">Save Frustration. And time! </a>Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy <a href="https://sevenmillionbikes.com/special-introductory-offer/">Audio Episodes Edited for ONLY $27! Save $127!!</a> Need a stunning new logo for your brand? Or maybe a short animation? <a href="https://bit.ly/3xU8vWR">Whatever you need, you can find it on Fiverr.</a> I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! <a href="https://calendly.com/sevenmillionbikespodcasts">Book a call now!</a>

“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.Steve’s insights into the behind-the-scenes...

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From Garage Beginnings to Podcast Stardom - Steve Holloway's Blueprint for Success