Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!Resources:<ul><li>To listen to the entire episode <a href="https://www.theproductboss.com/thepodcast/episode579" target="_blank">click here.</a></li><li>Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my<a href="https://go.theproductboss.com/4-step-playbook-a?el=podshownotes" target="_blank"> four-step playbook</a> to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is<a href="https://go.theproductboss.com/4-step-playbook-a?el=podshownotes" target="_blank"> click here</a> to grab your seat today!</li><li>Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? <a href="https://theproductboss.samcart.com/products/1-hour-virtual-intensive--podcast-guest?el=podcast" target="_blank">Click here to apply to potentially have your session aired on the podcast.</a></li><li>If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can <a href="https://theproductboss.samcart.com/products/1-hour-virtual-intensive---non-podcast-guest?el=podcast" target="_blank">click this link to access our NON-PODCAST 1:1 Coaching Sessions! </a></li></ul> Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" target="_blank">@theproductboss</a></li></ul> Mentioned in this episode:Entrepreneurs on Fire PodcastListen to Entrepreneurs on Fire wherever you get your podcasts.<a href="https://the-product-boss.captivate.fm/entrepreneurs-on-fire">Entrepreneurs On Fire</a>Hubspot’s SpotlightVisit hubspot.com/spotlight to see them all and demo for yourself<a href="https://the-product-boss.captivate.fm/spotlight">Hubspot’s Spotlight</a>

627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales