Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level.Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing consistent revenue.If you’re ready to optimize what’s already working and create a business that grows with intention, this episode is packed with actionable insights. I also share why every business, no matter its size, can succeed by following proven strategies. Tune in now to learn how to connect with your customers, refine your sales process, and build a thriving product-based business!Resources:<ul><li>Follow Kendra and KB Naturals on <a href="https://www.instagram.com/kb_naturals/" target="_blank">Instagram here!</a></li><li>Check out <a href="https://www.kbnaturals.ca/" target="_blank">KB Naturals here!</a></li><li>Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click <a href="https://ayearofcontent.com/join-now1?el=podcastshownotes" target="_blank">here</a>.</li></ul> Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" target="_blank">@theproductboss</a></li></ul>

667. "I want to build better connections with my ideal customers, how do I do that?" | Coaching Session