Podcast Evangelism

Bartlett's $100 Million Deal Rejection

The Loophole

The Compassion of Sound

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<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/231452/open_sms">Send us a text</a>What would you do if someone offered you $100 million for your podcast?In this episode, we dive into Steven Bartlett’s recent disclosure that he turned down not one, but two <a href="https://businesscloud.co.uk/news/bartlett-turned-down-massive-100m-podcast-deal">massive podcasting deals</a> — including a $100M offer. Why? Because they came with strings attached: platform exclusivity, ad overload, and a loss of creative control.We discuss why prioritizing your listeners, values, and long-term vision might be worth more than the biggest paycheck. Plus, we hear the drawbacks of video podcasting through perspectives of reluctant celebrity podcasters. Mentioned in this episode:<ul><li><a href="https://www.thecut.com/article/tween-podcasts.html">The Only Men Allowed to Podcast Are Tween Boys</a></li><li><a href="https://businesscloud.co.uk/news/bartlett-turned-down-massive-100m-podcast-deal">The Diary of a CEO Turned Down $100M Podcast Deal</a></li><li><a href="https://www.smartless.com/episodes/episode/23dda6c6/maria-shriver">Smartless: Maria Shriver</a></li><li><a href="https://officeladies.com/episodes/2025/16/04/episode-242-webisodes-the-podcast-the-office-ladies-podcast-pilot">Office Ladies: Webisodes: The Podcast &amp; The Office Ladies Podcast Pilot</a></li><li><a href="https://hindenburg.com/blog/the-compassion-of-sound/">The Compassion of Sound</a> </li></ul> Sound-off question: What is the strangest podcast growth tip that actually works?<a href="https://www.buzzsprout.com/231452/support">Support the show</a>Contact Buzzcast <ul> <li><a href="https://www.buzzsprout.com/twilio/text_messages/231452/open_sms">Send us a text message</a></li> <li>Tweet us at <a href="https://twitter.com/BuzzcastPodcast">@buzzcastpodcast</a>, <a href="https://twitter.com/albanbrooke">@albanbrooke</a>, <a href="https://twitter.com/kfinn">@kfinn</a>, and <a href="https://twitter.com/JordanPods">@JordanPods</a> </li> </ul> Thanks for listening and Keep Podcasting!

Send us a text What would you do if someone offered you $100 million for your podcast? In this episode, we dive into Steven Bartlett’s recent disclosure that he turned down not one, but two massive podcasting deals — including a $100M offer. Why? Because they came with strings attached: platform exclusivity, ad overload, and a loss of creative control. We discuss why prioritizing your listeners, values, and long-term vision might be worth more than the biggest paycheck. Plus, we hear the draw...

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Alban Brooke

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Steven Bartlett Chose Creative Control Over $100M

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