This BONUS episode is with Dr. John McMahon, the Director of Research and Education at Hawkin Dynamics.He is also an Honorary Associate Professor at the University of Salford, where he previously worked for more than a decade as a biomechanics researcher and educator. John has authored over 100 published journal articles and has presented his force assessment research at multiple international conferences spanning the fields of strength and conditioning, sports biomechanics, and sports science.John has been using sports technology to assess athletes since 2008 and he has personally coordinated and led Hawkin Dynamics force plate assessments at 25 professional football (soccer) and rugby clubs since 2021 alone. In 2023, John was awarded Educator of the Year by the National Strength and Conditioning Association (NSCA) and he currently serves on the NSCA Foundation’s grant committee.___SCN Guide to using force plates and document to display data: <a target="_blank" href="https://strengthcoachnetwork.com/force-plate">https://strengthcoachnetwork.com/force-plate</a>___Blog on how I got Hawkin Dynamics force plates for no cost to my athletic department: <a target="_blank" href="https://strengthcoachnetwork.com/blog/Hawkin_Dynamic_Force_Plates_SCN">https://strengthcoachnetwork.com/blog/Hawkin_Dynamic_Force_Plates_SCN</a>___Hawkin Dynamics Asymmetry Report: <a target="_blank" href="https://www.hawkindynamics.com/blog/asymmetry-report">https://www.hawkindynamics.com/blog/asymmetry-report</a>___John McMahon Researchgate Link: <a target="_blank" href="https://www.researchgate.net/profile/John-Mcmahon-8">https://www.researchgate.net/profile/John-Mcmahon-8</a>___Save on your re-certification to the NSCA and CSCCa with best price CEUs🏫CEUs: <a target="_blank" href="https://strengthcoachnetwork.com/CEU">https://strengthcoachnetwork.com/CEU</a>From our sponsorsTeamBuildr🌎Site:<a target="_blank" href="https://www.teambuildr.com/en">https://www.teambuildr.com/en</a>TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above.Hawkin Dynamics🌎Site: <a target="_blank" href="https://www.hawkindynamics.com/">https://www.hawkindynamics.com/</a>Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above.Vitruve VBT🌎Site: <a target="_blank" href="https://vitruve.fit/">https://vitruve.fit/</a>Join the over 7,000 coaches that trust Vitruve VBT. Vitruve makes Velocity Based Training simple and effective with reliable, affordable and easy to use technology. For more about Vitruve click the link above.Power Lift🌎Site: <a target="_blank" href="https://www.powerliftusa.com/">https://www.powerliftusa.com/</a>Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above.

Dr. John McMahon | YOUR Team's Data is the ONLY Data That REALLY Matters