On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business. Follow Meghan <a href="https://www.instagram.com/meghan/?hl=en">@Meghan</a> and Cassandra <a href="https://www.instagram.com/cassandrathurswell/?hl=en">@CassandraThurswell </a>on Instagram. Stay up to date with us @LemonadaMedia on <a href="https://twitter.com/LemonadaMedia">X</a>, <a href="https://www.facebook.com/lemonadamedia">Facebook</a>, and <a href="https://www.instagram.com/lemonadamedia/">Instagram</a>. For a list of current sponsors and discount codes for this and every other Lemonada show, go to <a href="http://lemonadamedia.com/sponsors">lemonadamedia.com/sponsors</a>. Joining Lemonada Premium is a great way to support our shows and get bonus content. Subscribe today on <a href="https://podcasts.apple.com/us/channel/lemonada/id6442462434">Apple Podcasts</a>, <a href="https://lemonada.supportingcast.fm/">Spotify</a>, or wherever you get your podcasts. Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell