<p>In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the <em>Like a Girl</em> campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.</p>

112. Dig (In)spiration: Why the best campaigns make us rethink what we know