- Webinar Promotion Without Links and Returning to Work After Maternity Leave.

- The Emotional Impact of Parental Leave.

- Navigating Career Paths in Marketing.

- SparkToro's Audience Research Tool and Growth Strategy.

- VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.

- Rethinking the pursuit of status in business.

- Contemplating financial gains and their true value.

- Prioritizing time over extra income for happiness.

-Transitioning from Consulting to Content Business: The Evolution of Exit Five.

- The challenges and potential rewards of solopreneurship.

- Navigating Hiring and Trust in a Small Team

- Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.

- Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.

- The challenge of balancing marketing strategies.

- Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.

- Embedding Webinar Links in Blog Posts for Engagement

- Closing Thoughts

<a href="https://www.linkedin.com/in/amandanat/">Amanda Natividad</a> is VP of Marketing at <a href="https://sparktoro.com/">SparkToro.</a> She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps<ul><li>(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.</li>
<li>(07:39) - - The Emotional Impact of Parental Leave.</li>
<li>(10:15) - - Navigating Career Paths in Marketing.</li>
<li>(13:45) - - SparkToro's Audience Research Tool and Growth Strategy.</li>
<li>(16:06) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.</li>
<li>(20:46) - - Rethinking the pursuit of status in business.</li>
<li>(23:45) - - Contemplating financial gains and their true value.</li>
<li>(26:36) - - Prioritizing time over extra income for happiness.</li>
<li>(32:52) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five.</li>
<li>(35:27) - - The challenges and potential rewards of solopreneurship.</li>
<li>(37:42) - - Navigating Hiring and Trust in a Small Team</li>
<li>(41:31) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.</li>
<li>(44:32) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.</li>
<li>(46:34) - - The challenge of balancing marketing strategies.</li>
<li>(51:51) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.</li>
<li>(53:58) - - Embedding Webinar Links in Blog Posts for Engagement</li>
<li>(56:19) - - Closing Thoughts</li>
</ul>
 Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a> Check out the Exit Five job board: <a href="https://jobs.exitfive.com/">https://jobs.exitfive.com/</a> Become an Exit Five member: <a href="https://community.exitfive.com/checkout/exit-five-membership">https://community.exitfive.com/checkout/exit-five-membership</a>*** This episode of the Exit Five podcast is brought to you by our friends at <a href="https://www.revenuehero.io/blog/b2b-lead-response-times?utm_source=exit5&amp;utm_medium=referral&amp;utm_campaign=sponsored">Revenue Hero</a>. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours. What those companies need is automated scheduling for qualified leads. And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at <a href="https://www.revenuehero.io/blog/b2b-lead-response-times?utm_source=exit5&amp;utm_medium=referral&amp;utm_campaign=sponsored">revenuehero.io/exitfive</a>. ***Thanks to my friends at <a href="https://www.hatch.fm/">hatch.fm</a> for producing this episode and handling all of the Exit Five podcast production.<ul><li>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</li><li>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</li></ul>

Transistor

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro