- Intro to the Tenon Team

- How to Think About Your Marketing Strategy Challenges

- Framework for Building a Marketing Operating System

- Why You Should Align Marketing with Business Goals

- How to Ensure Campaign Alignment with Marketing Goals

- Why Proactive Planning Is Key

- How to Simplify Your Marketing Processes

- Leadership Strategies

- Tenon’s Tools for Success

- Aligning Brand Goals and Business Objectives

In this episode, Dave is joined by the team at <a href="https://www.tenonhq.com/">Tenon</a> to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.Dave and the Tenon team cover:<ul><li>The importance of aligning marketing goals with overarching business objectives to drive meaningful results</li><li>How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility</li><li>Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes</li></ul>Timestamps<ul><li>(00:00) - - Intro to the Tenon Team</li>
<li>(05:48) - - How to Think About Your Marketing Strategy Challenges</li>
<li>(11:44) - - Framework for Building a Marketing Operating System</li>
<li>(16:22) - - Why You Should Align Marketing with Business Goals</li>
<li>(19:16) - - How to Ensure Campaign Alignment with Marketing Goals</li>
<li>(23:43) - - Why Proactive Planning Is Key</li>
<li>(30:25) - - How to Simplify Your Marketing Processes</li>
<li>(37:27) - - Leadership Strategies</li>
<li>(41:53) - - Tenon’s Tools for Success</li>
<li>(46:08) - - Aligning Brand Goals and Business Objectives</li>
</ul>
 Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a> Check out the Exit Five job board: <a href="https://jobs.exitfive.com/">https://jobs.exitfive.com/</a> Become an Exit Five member: <a href="https://community.exitfive.com/checkout/exit-five-membership">https://community.exitfive.com/checkout/exit-five-membership</a>*** This episode of the Exit Five podcast is brought to you by our friends at <a href="https://paramark.com/">Paramark</a>. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder &amp; CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.Slots are limited, so act fast. Head to <a href="https://paramark.com/brand-consult">paramark.com/brand-consult</a> to claim your spot. Trust us, this is worth your time. ***Thanks to my friends at <a href="https://www.hatch.fm/">hatch.fm</a> for producing this episode and handling all of the Exit Five podcast production.<ul><li>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</li><li>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</li></ul>

Transistor

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)