Welcome to Episode 2269 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Ellie Mullins, an American wine retailer and entrepreneur, who shares insights on running a successful independent wine shop in the Midwest.

Key takeaways:

Local Market Trends: Key factors in selecting wines for retail

Retailer-Importer Partnerships: How strong relationships drive wine sales

Independent Wine Business: Challenges and strategies for success in the American Midwest.


More about the guest: 
Ellie Mullins is a passionate wine entrepreneur with a talent for connecting people with exceptional wines. With over 20 years of experience, she started her career in renowned California restaurants before transitioning into wine retail. 
Wine is deeply rooted in her family—her brother is a Sonoma winemaker, her sister-in-law, Barbara Fitzgerald, is an Italian Wine Ambassador, and her parents are grape growers.

Connect:
Website: https://pebottleshop.com/
Instagram: https://www.instagram.com/pebottleshop/
Facebook: https://www.facebook.com/pebottleshop/

More about the host: Barbara Fitzgerald 
With nearly two decades in the wine industry, Barbara Fitzgerald is a leader in D2C wine marketing, business strategy, and brand growth. Coming from a 4th-generation Italian-American winemaking family, she has spent her life immersed in wine growing, production, and hospitality, gaining experience across top California wineries.
As an Italian Wine Ambassador, Barbara bridges the gap between Italian and U.S. wine markets, helping wineries develop consumer-focused strategies through Apri La Creative Consulting. She also co-owns a boutique wine production company and an Italian wine import business, blending her passion for authentic winemaking with modern marketing expertise.

Connect:
Instagram: https://www.instagram.com/aprilabottiglia
LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/
Website: https://www.aprilacreative.com

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Until next time, Cin Cin!

Ep. 2269 Barbara Fitzgerald interviews Ellie Mullins | Masterclass US Wine Market