In this episode, Herb is joined by Dobson sisters, Melany and Freya, co-founders of Hudson Cannabis. Melany and Freya open up about their roots as second-generation cannabis farmers in New York and how they’ve grown Hudson Cannabis into a bold, values-driven brand. They dive into what it really takes to build a business in one of the most regulated and misunderstood industries today, from navigating shifting policies to overcoming financial hurdles. The sisters talk about their commitment to regenerative farming, the importance of rigorous quality testing, and why storytelling is their most powerful tool for connecting with customers. It’s a conversation about legacy, leadership, and redefining what success looks like in cannabis.Joint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev. Please contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover. Follow the show on Instagram at <a href="https://www.instagram.com/jointsession.pod/">jointsession.pod</a>, on BlueSky at @jointsessionpod.bsky.social and on LinkedIn at <a href="https://www.linkedin.com/company/joint-session-podcast/">Joint Session Podcast.</a>  If you enjoy the show, leave us a rating and review on your favorite podcast platform. It helps new listeners find the show.

Licensee Highlight: Sisters in Cannabis - The Dobson Journey