From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor. In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about:– What real estate insight led to the creation of Pulppo;– How to define company values based on the co-founders values;– How did Matias and Agustin went about validating their thesis, from customer discovery to defining priorities;– How they nailed go-to-market in the traditional segment of real estate, and across Latin America;– The next frontier for Pulppo;– What advice Matias would share for startup founders in their 0 to 1 phase.My name’s Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? <ul> <li>Learn about how Latitud can help you at <a href="https://latitud.com">latitud.com </a> </li> <li>Discover and pitch <a href="https://www.latitud.com/ventures">Latitud Ventures</a>, your partner from 0 to 1 and beyond</li> <li> <a href="https://updates.latitud.com/newsletter">Sign up for our weekly newsletter</a> for founder insights and some tough love</li> <li>And follow us on <a href="https://www.linkedin.com/school/latitudlatam">Linkedin</a> / <a href="https://www.instagram.com/latitudlatam">Instagram</a> / <a href="https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm">Spotify</a> to stay in the loop</li> </ul>

From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor.  In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about: – What real estate insight led to the creation of Pulppo; – How to define company values based ...

Zero to One: Customer Discovery Lessons from Matias Gath, Pulppo