Social media has not negated the importance of the humble website. Far from it—as social media sites (and their users) come and go, having an owned piece of the internet that you can call your own is more crucial than ever. Andy Crestodina shares how to make your website work harder for you by making your audience do LESS work to figure out who you are, why they should care, and what they should do next. *** Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.<hr /> Hosted on Acast. See <a target="_blank" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

Let's Talk About Branding Your Website with Andy Crestodina