“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.”

Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate)
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues."

Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio.

We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.

&#8220;As important, if not more important, than the individual assets themselves, is the brand&apos;s commitment to using them over time.&#8221;

Chelsea Campbell, (Group Creative Director, SiriusXM&#8217;s Studio Resonate)
The...

Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell