<p>After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting’s wildest decade.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting’s wildest decade.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic