Introduction and Episode Overview

Discussing Upcoming Events and Conferences

Transitioning to New Technology in Podcasting

Audience Engagement and Podcast Growth Strategies

The Impact of Platform Choices on Podcasters

The Role of Big Companies in Supporting Content Creators

Future of Podcast Events and Local Gatherings

Financial Survival Strategies for Media Organizations

Reconsidering the Format and Branding of the Show

Closing Remarks and Future Episode Planning

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. The episode begins with a casual conversation about the updates and adjustments in their set-ups, including technology upgrades by Todd, such as a new Apple Studio and microphone stand. Rob responds to these … <a href="https://newmediashow.com/2024/09/04/the-ugly-baby-discussion-in-podcasting/">Continue reading The Ugly Baby Discussion in Podcasting #599 →</a>
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In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. The episode begins with a casual conversation about the updates and adjustments in their set-ups,

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation. 
The episode begins with a casual conversation about the updates and adjustments in their set-ups, including technology upgrades by Todd, such as a new Apple Studio and microphone stand. Rob responds to these updates, considering the implications for their show quality and viewer experience. 
The hosts then shift to the core topic, “The Ugly Baby Discussion in Podcasting,” which metaphorically describes issues within the podcasting industry, particularly how content creators perceive their work versus external perceptions. Todd sets the stage by listing numerous factors that could impact podcast success, including content relevance, marketing strategies, audience engagement, distribution methods, and technical issues. He emphasizes having realistic objectives for podcast growth and maintaining quality content. 
Rob introduces the concept of podcasters’ overestimation of their content quality, inspired by the analogy of “the ugly baby.” They explore the difficulty of having honest conversations with podcasters about their show’s quality or lack thereof. This segues into a broader discussion on the complexities of podcast production, exemplified by successful, multi-person productions compared to typical individual or smaller team productions. 
The conversation then delves deeper into the practical and technical adaptive strategies successful podcasters can employ. Todd reminisces about advice from his grandmother, which equates appreciating one’s content with being ready to improve where necessary. Rob adds to this by discussing the importance of perspective in gauging podcast success and how podcasters need to assess their audience size and engagement realistically. 
Rob and Todd also discuss the challenges and implications of relying primarily on more giant platforms like Spotify and Apple for podcast distribution and visibility. They debate the merits and downsides of exclusivity vs. broad distribution, with Todd advocating for a diversified approach to avoid dependence on single platforms. 
The hosts then discuss broader industry tactics, including adapting to listeners’ feedback, understanding the competitive landscape, and handling transitions in technology and listener behavior. They stress the need for agility in content creation and marketing. 
Towards the end, they consider adapting content and strategy as the digital landscape evolves, ensuring relevance and engagement are maintained. The episode closes with a broader reflection on the state of the podcast industry, the roles of major platforms, and a call for podcast creators to critically assess and adapt their strategies for sustained success. 
Throughout the episode, the hosts maintain a light-hearted yet informative tone, interspersed with personal anecdotes and professional insights, making for an engaging discussion on the complexities and evolving nature of podcasting.

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Todd Cochrane

Rob Greenlee

The Ugly Baby Discussion in Podcasting #599

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