This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business.We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using.Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out?In this episode, you’ll hear…<ul><li>What “nurturing” is and where it fits in your business</li><li>Keeping your content based on what your audience needs</li><li>How to pick the right marketing channel for you</li></ul> Click <a href="https://www.samvanderwielen.com/episode-212" target="_blank">here</a> to find the full show notes and transcript for this episode.RESOURCES:<ul><li>Check out Michelle's podcasts: <a href="https://linktr.ee/totalbettypodcastnetwork" target="_blank">Total Betty Podcast Network</a> and <a href="https://linktr.ee/moviefriendspodcast" target="_blank">Movie Friends Podcast</a></li><li>Join the waitlist for my book “<a href="https://www.samvanderwielen.com/book/" target="_blank">When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship</a>”</li><li>Sign up for my free weekly email “<a href="https://samvanderwielen.com/sidebar" target="_blank">Sam’s Sidebar</a>” </li><li>Join the <a href="http://www.samvanderwielen.com/oyt-workshop" target="_blank">Free Legal Workshop</a> to learn how to get your business legally protected today! </li></ul> CONNECT:<ul><li><a href="https://instagram.com/samvanderwielen" target="_blank">Sam on Instagram</a></li><li><a href="https://facebook.com/samvanderwielenllc" target="_blank">Sam on Facebook</a></li><li><a href="https://www.instagram.com/onyourtermspodcast/" target="_blank">On Your Terms on Instagram</a></li></ul> <a href="https://www.samvanderwielen.com/disclaimer/" target="_blank">DISCLAIMER</a> Produced by <a href="https://novamedia.fm/" target="_blank">NOVA Media</a>

212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)