The Ins and Outs of Podcast Networks A podcast network is a collection of podcasts, associated to one another via production, distribution and/or monetarily. Chances are, you listen to a podcast involved in a podcast network. Today,

The Ins and Outs of Podcast Networks 
 
 
A podcast network is a collection of podcasts, associated to one another via production, distribution and/or monetarily. Chances are, you listen to a podcast involved in a podcast network. Today, we discuss the pros and cons of joining or starting a podcast network of your own. 
Today’s Hosts: MacKenzie Bennett and Mike Dell 
We review the pros and cons associated to participating in a podcast network. 
Joining a podcast network 
Pros 
 
 	Access to a built-in audience: joining a podcast network can give you access to a wider audience, as the network may already have an established listener base. 
 	Advertising and sponsorship opportunities: networks can negotiate advertising and sponsorship deals with brands that would be difficult to secure as an individual podcaster. 
 	Professional support: some networks offer professional support, such as sound engineering and editing services, which can improve the overall quality of your podcast. 
 	Cross-promotion: being part of a network means that your podcast can be cross-promoted on other shows within the network, increasing visibility and potential listenership. 
 
Cons 
 
 	Limited creative control: joining a podcast network often means adhering to the network's branding and editorial guidelines, which can limit creative freedom. 
 	Sharing revenue: networks often take a cut of revenue generated from sponsorships and advertising. 
 	Less independence: being part of a network means being part of a larger organization, which may come with obligations and responsibilities outside of podcasting. 
 
Starting a podcast network 
Pros 
 
 	Increased revenue potential: by starting a network, you can generate revenue from multiple podcasts, rather than just one. 
 	Creative control: as the founder of the network, you have complete creative control over the branding and editorial guidelines of the network. 
 	Ability to curate content: as the network grows, you can curate the content to create a cohesive brand and target audience. 
 	Collaborative opportunities: by building a network, you can collaborate with other podcasters and build relationships within the industry. 
 
Cons 
 
 	High startup costs: starting a network requires a significant investment in equipment, software, and personnel. 
 	Administrative work: as the founder of the network, you will be responsible for administrative tasks such as accounting, legal work, and marketing. 
 	No established audience: starting a network from scratch means building an audience from the ground up, which can take time and effort. 
 	Risk of failure: as with any opporunity, there is a risk that the network may not succeed. 
 
 
 
 
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Should I Start or Join a Podcast Network?