The Relationship-First Podcasting Blueprint: Dr. Jeremy Weisz on Networking, B2B Growth, and Lasting Impact with RISE 25

Audio

Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in.In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz, Co-founder of <a href="https://rise25.com/" target="_blank">RISE 25 Media.</a> This company's mission is to help your business connect with your ideal prospects, referral partners, and strategic partners using a done-for-you podcast. Mathew and Jeremy discuss the relationship-first approach to podcasting that can transform your business and network, no matter your audience size. Dr. Jeremy is an entrepreneur and former chiropractor. Through his own journey from healthcare to helping B2B companies develop podcast strategies, Jeremy has pioneered ways to use authentic podcast conversations to nurture powerful professional relationships (and he even met his business partner through a podcast!). Together, they run Rise25, where they help B2B businesses connect to their ‘Dream 200’ clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008 that include founders/CEO’s of Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on <a href="https://www.inspiredinsider.com/" target="_blank">www.InspiredInsider.com</a>Tune in and get ready to learn why Jeremy believes “almost everything good in my life tracks back to a podcast,” the strategic difference between audience-building and relationship-building, and why giving to your guests can be more important than any download metric. We also break down the five-step RISE 25 system for podcast ROI, what makes a “Dream 200” guest list, the tech that actually matters, and why perfection can get in the way of progress.This episode will reshape the way you think about measuring podcast success, especially if you’re in B2B, SaaS, or any niche where real relationships matter.IN THIS EPISODE, WE COVER:<ul><li>Why podcasting is the most powerful way to authentically connect with your “Dream 200” relationships (07:11)</li><li>How focusing on relationships vs. audience size leads to proven ROI for B2B and SaaS podcasters (08:10)</li><li>The detailed five-step process RISE 25 uses to help clients profit from podcasts, plus what planning a “Dream 200” actually looks like (09:50)</li><li>The right outreach strategies and making your guest experience seamless with the right tech, including mic setups and booking flow (13:33)</li><li>Why “giving” to your guests before thinking about business will build your network—and how introductions and content can lead to long-term opportunities (17:00)</li><li>The pitfalls that doom B2B podcasts: perfectionism, chasing the wrong guests, obsessing over vanity metrics, and failing to follow up with value (21:29)</li><li>Honest discussion about podcast industry challenges: metrics transparency, sponsorship, and the wish list for better tech (31:46)</li></ul> Links and resources mentioned in this episode:<ul><li>Learn more about Jeremy and RISE 25 Media:<a href="https://www.inspiredinsider.com" target="_blank"> inspiredinsider.com</a></li><li>Studio &amp; guest tech: <a href="https://amzn.to/44iwD3P" target="_blank">Blue Yeti mic</a> - </li></ul>