PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity. TOP TAKEAWAYS <ul><li>Finding New Purpose: How life's unexpected turns can lead to meaningful new directions</li><li>Authenticity as Strategy: Why genuine connection forms the foundation of effective PR</li><li>Strategic Communication: Thoughtful approaches to maintaining presence and relevance</li><li>Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge</li><li>Building Media Presence: The reality of creating lasting impact through consistent effort</li><li>Emotional Resilience: Navigating public visibility while protecting your wellbeing</li><li>Purpose-Driven Advocacy: Using personal experience to create positive change</li></ul>Find Liz in Instagram <a href="https://www.instagram.com/oriordanliz/">here</a>More info on her website <a href="https://liz.oriordan.co.uk">here</a>Her podcast <a href="https://liz.oriordan.co.uk/storyteller/">here</a>Her YouTube <a href="https://www.youtube.com/@DrLizORiordan">here</a>And once you've had a listen you can: - Follow me on instagram <a href="https://www.instagram.com/pippa_the.pr.set/">@pippa_the.pr.set </a>or LinkedIn (<a href="https://www.instagram.com/pippa_the.pr.set/">@Pippa Goulden</a>) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look <a href="https://www.theprset.com/DIY-Membership">here </a> - Work with me 1-2-1 in my brand new <a href="https://www.theprset.com/Kickstart-Pr-Accelerator">Kickstart: The PR Accelerator</a> which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at <a href="https://www.theprset.com">www.theprset.com</a> and book a discovery call with me to chat more<a href="https://calendly.com/theprset/discovery-call"> here</a> or email me pippa@theprset.com

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the imp...

24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan