In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.  The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.Top PR Lessons from James:<ol><li>Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened up</li><li>Send those emails!! Almost all his major opportunities came from him initiating contact</li><li>Build and nurture genuine relationships with media contacts</li><li>Know what you stand for (and what you'll say no to)</li><li>Balance strategic planning with staying open to unexpected opportunities</li><li>Use writing (articles, books, social posts) to clarify your message and reach</li><li>Work with coaches or mentors to gain clarity on your positioning</li></ol>Find out more about James:Sofa Singers - https://www.thesofasingers.comhttps://www.james-sills.comhttps://www.instagram.com/jsillsmusic/https://www.linkedin.com/in/jamessills/https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/And once you've had a listen you can: - Follow me on instagram <a href="https://www.instagram.com/pippa_the.pr.set/">@pippa_the.pr.set </a>or LinkedIn (<a href="https://www.instagram.com/pippa_the.pr.set/">@Pippa Goulden</a>) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look <a href="https://www.theprset.com/DIY-Membership">here </a> - Work with me 1-2-1 in my brand new <a href="https://www.theprset.com/Kickstart-Pr-Accelerator">Kickstart: The PR Accelerator</a> which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at <a href="https://www.theprset.com">www.theprset.com</a> and book a discovery call with me to chat more<a href="https://calendly.com/theprset/discovery-call"> here</a> or email me pippa@theprset.com

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator.  James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.   The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkab...

29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing