Thanks to our partners, NAPA TRACS and PromotiveIs your shop struggling with fewer repair orders and dropping sales? It may not be about losing customers—your clients could just be driving less. In this episode of Business by the Numbers, Hunt Demarest, CPA, walks you through a real-life example of how customer driving behavior (and simple mileage tracking) revealed critical insights for a struggling $2M shop. Learn how to use your own data to better understand your customer base, track hidden metrics, and adjust your strategy—before your bottom line takes another hit.In this episode:<ul><li>Why fewer visits doesn’t always mean fewer customers</li><li>How to calculate mileage trends using your shop management system</li><li>The difference between customers and repair orders (hint: it matters)</li><li>How remote work and economic shifts impact car care habits</li><li>How to conduct a customer behavior audit—without creeping them out</li><li>Action steps to track spending per mile and make smarter business decisions</li></ul> Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at <a href="https://my.captivate.fm/NAPATRACS.com" target="_blank">NAPATRACS.com</a>Thanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit <a href="http://www.gopromotive.com/" target="_blank">www.gopromotive.com</a>.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: <a href="http://www.paarmelis.com/" target="_blank">www.paarmelis.com</a>Email Hunt: <a href="mailto:podcast@paarmelis.com" target="_blank">podcast@paarmelis.com</a>Text Paar Melis @ 301-307-5413Download a Copy of My Books Here:<ul><li><a href="https://info.paarmelis.com/wrenches-to-write-offs" target="_blank">Wrenches to Write-Offs</a></li><li><a href="https://paarmelis.com/your-perfect-shop-book-download/" target="_blank">Your Perfect Shop</a> </li></ul> <a href="https://aftermarketradionetwork.com/" target="_blank">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" target="_blank">https://aftermarketradionetwork.com/</a><a href="https://remarkableresults.biz/" target="_blank">Remarkable Results Radio Podcast</a> with Carm Capriotto <a href="https://remarkableresults.biz/" target="_blank">https://remarkableresults.biz/</a><a href="https://mattfanslow.captivate.fm/" target="_blank">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow <a href="https://mattfanslow.captivate.fm/" target="_blank">https://mattfanslow.captivate.fm/</a><a href="https://huntdemarest.captivate.fm/" target="_blank">Business by the Numbers</a> with Hunt Demarest <a href="https://huntdemarest.captivate.fm/" target="_blank">https://huntdemarest.captivate.fm/</a>

Where Are My Customers? [E163] - Business By The Numbers