Ryan James discusses effective strategies for generating 500 signups for webinars. He emphasises the importance of integrating webinars into a broader marketing strategy, allowing sufficient time for promotion, and creating compelling landing pages. Ryan shares six channels for driving traffic to webinars, including LinkedIn DMs, cold emails, and leveraging co-hosts' networks. He also highlights the significance of nurturing leads before and after the webinar to maximise engagement and conversion.Takeaways<ul><li>Webinars are a key marketing tool for B2B businesses.</li><li>Integrate webinars into a content funnel for better results.</li><li>Start marketing your webinar at least three weeks in advance.</li><li>Create a compelling landing page with a strong hook.</li><li>Use LinkedIn DMs for personalised outreach to potential attendees.</li><li>Cold emails can reach a larger audience effectively.</li><li>Leverage your co-host's network for additional exposure.</li><li>Nurture leads before the webinar to keep them engaged.</li><li>Send follow-up emails with valuable content after the webinar.</li><li>Consider outsourcing webinar marketing to professionals if needed.</li></ul>Join the SaaS Marketing Weekly Newsletter here: <a href="https://saasmarketingweekly.com/">https://saasmarketingweekly.com/</a> Check out Ryan’s agency, Rocket SaaS, here: <a href="https://rocket-saas.io/">https://rocket-saas.io/</a>  Send podcast guest pitches to: <a href="mailto:info@rocket-saas.io">info@rocket-saas.io</a>

Ryan James discusses effective strategies for generating 500 signups for webinars. He emphasises the importance of integrating webinars into a broader marketing strategy, allowing sufficient time for promotion, and creating compelling landing pages. Ryan shares six channels for driving traffic to webinars, including LinkedIn DMs, cold emails, and leveraging co-hosts' networks. He also highlights the significance of nurturing leads before and after the webinar to maximise engagement and conver...

#27: How to get 500 webinar sign-ups