The Opening Matters

James New Show Author Update

Timing Strategies

Getting Monetized

Controversy Works

Sweet, Sweet, YouTube Money

Original Strategy

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Time Involved

Adding links

Why January is Important for New YouTubers

Audio? Video? or Both?

Question of the Month

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. <h2>Mentioned In This Episode</h2><a href="https://novelmarketing.com/" target="_blank">Novel Marketing.com</a> (Thomas's website and <a href="https://www.authormedia.com/novel-marketing/" target="_blank">podcast</a>)<a href="https://www.youtube.com/live/K-Le0VBh0Ug?si=GFqfJI7Ri352_Z5Y" target="_blank">Author Update Show</a><a href="https://supportthisshow.com/tubebuddy" target="_blank">Tube Buddy</a> (YouTube tool that coaches you)<a href="https://supportthisshow.com/vidiq" target="_blank">VidIQ</a> (another tool to help you with YouTube)<a href="https://geni.us/elgato-tprompter" target="_blank">Elgato Prompter</a><a href="https://supportthisshow.com/pikzels" target="_blank">Pikzel</a> YouTube Thumbnail Maker<a href="https://supportthisshow.com/1of10" target="_blank">1 of 10</a> YouTube Thumbnail Maker<a href="https://supportthisshow.com/captivate" target="_blank">Captivate</a> and <a href="https://supportthisshow.com/buzzsprout" target="_blank">Buzzsprout</a> Media Hosts with Dynamic Content Capabilities<a href="https://www.schoolofpodcasting.com" target="_blank">School of Podcasting</a> - Plan, launch, and grow your podcast<h2>Takeaways:</h2><ul><li> Adding YouTube to your podcast can significantly boost audience engagement and visibility. </li><li> Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting. </li><li> The first 30 seconds of your video need to grab attention or viewers will bounce. </li><li> Using your phone as a camera can yield better results than expensive gear for video. </li><li> A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts. </li><li> Experimenting with different content formats can lead to surprising audience growth on YouTube. </li></ul> Did you get value from this show? You can give some of the value back and <a href="https://school-of-podcasting.kit.com/products/dave-jackson-school-of-podcasting" target="_blank">say thanks</a>.Mentioned in this episode:Live AppearancesI'd love to meet you in person, I'm currently coming to
July 12th, 20025 Higher Ed Podcon, Chicago, Ill
AUGUST 18-21, 2025 Podcast Movement,...

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School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

From Audio to Viral:  The YouTube Transformation of a Podcast

Dave Jackson