Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.Key Takeaways:<ul><li>Consistency is crucial for podcast growth - aim for a regular publishing schedule</li><li>Audio quality is more important than content quality for retaining listeners </li><li>Create a 30-45 second "hook" at the beginning of each episode to engage listeners</li><li>Focus on a specific niche or lean into the host's personality to stand out </li><li>Use analytics to understand listener behavior and improve content </li></ul>Chapters and Timestamps:  02:00 - Evolution of recording technology  05:03 - Podcast equipment and editing tools  08:59 - Defining a podcast niche  14:00 - Creating engaging podcast intros  19:52 - Focusing on host personality  23:47 - Consistency in podcasting  27:00 - Audio quality tips and improvements  31:31 - Importance of audio quality over content <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2220199/open_sms">Send us a text</a><a href="https://sevenmillionbikes.com/special-introductory-offer/">Save Frustration. And time! </a>Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy <a href="https://sevenmillionbikes.com/special-introductory-offer/">Audio Episodes Edited for ONLY $27! Save $127!!</a> Need a stunning new logo for your brand? Or maybe a short animation? <a href="https://bit.ly/3xU8vWR">Whatever you need, you can find it on Fiverr.</a> I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! <a href="https://calendly.com/sevenmillionbikespodcasts">Book a call now!</a>

Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy an...

Podcast Audit: Mister Radio