"Podcast audiences absolutely love consistency." - Charlotte Lewis-WestNiall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.Key Takeaways:<ul><li>Identify your audience and niche to tailor your podcast format and tone (04:58)</li><li>Develop a clear objective and success metrics for your podcast (09:14)</li><li>Consistency is crucial for podcast success and audience retention (34:35)</li><li>Short-form content can significantly boost podcast visibility (27:28)</li><li>Understand regional preferences for podcast consumption (audio vs. video) (29:26)</li></ul>Chapters and Timestamps:  04:58 - The importance of podcast planning  09:14 - Developing a podcast strategy  14:58 - Understanding your audience and niche  19:00 - Effective podcast promotion techniques  24:23 - Advertising platforms for podcasts  27:28 - The power of short-form content  29:26 - Audio vs. video podcasting  34:35 - Long-term benefits of podcast planning<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2220199/open_sms">Send us a text</a><a href="https://sevenmillionbikes.com/special-introductory-offer/">Save Frustration. And time! </a>Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy <a href="https://sevenmillionbikes.com/special-introductory-offer/">Audio Episodes Edited for ONLY $27! Save $127!!</a> Need a stunning new logo for your brand? Or maybe a short animation? <a href="https://bit.ly/3xU8vWR">Whatever you need, you can find it on Fiverr.</a> I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! <a href="https://calendly.com/sevenmillionbikespodcasts">Book a call now!</a>

"Podcast audiences absolutely love consistency." - Charlotte Lewis-WestNiall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.The conversation delves into the importance of identifying your niche,...

Expert Podcast Planning Strategies: How to Create a Successful Show with Charlotte Lewis-West