🔑 Key Takeaways<ul><li>Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.</li><li>Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.</li><li>Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.</li><li>The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.</li><li>Creative is now the most powerful performance lever—media buying alone can’t scale brands anymore.</li><li>Tuff Media operates using a pod system to maximize quality, communication, and client satisfaction.</li><li>Success came from creating systems for growth—particularly paid acquisition with strong creative hooks.</li><li>Parker emphasizes focusing on “what works” (70%), adjacent opportunities (20%), and innovation (10%)—inspired by Google’s strategy.</li><li>Great agency culture and strong client relationships reduce churn and increase retention. Instagram: <a href="https://www.instagram.com/parker_kump">@parker_kump</a> LinkedIn: <a href="https://ca.linkedin.com/in/parker-kump-a8a7b9131">Parker Kump</a> Agency Instagram: <a href="https://www.instagram.com/tuffmedia_mktg">@tuffmedia_mktg</a> Website: <a href="https://www.tuffmedia.ca">www.tuffmedia.ca</a></li></ul> Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals: <a href="https://www.agencyuplift.co/vault">https://www.agencyuplift.co/vault</a> Sean’s Links: 🔗 <a href="https://www.linkedin.com/in/sean-lang-marketer/">Sean Lang on LinkedIn</a> 🌐 <a href="https://www.agencyuplift.co/group">Agency Uplift Skool Group</a> 🛒 <a href="https://www.socialcommerceclub.com">Social Commerce Club</a>

🔑 Key Takeaways Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.Creative is now the most powerful performance ...

Ep 19: Building an Agency with Pods, People, and Paid Ads, with Parker Kump of Tuff Media