In this episode, we chat with Carlos Korten, Co-founder &amp; Chief Product Officer of Bindle Systems. Bindle built one of the largest private-sector deployments of decentralized identity in the USA, and Carlos shares tons of stories from the trenches of getting hundreds of thousands of consumers on board. We dive in to the go-to-market strategies Bindle employed, including how they sold directly to verifiers, and how if they could do it over again, Carlos would focus even more narrowly on verifiers. We talk about their business model and what they learned about making money with verifiable credentials. And we talk about some of Carlos’ hard-earned lessons that he recommends to anyone building an IDtech product. From discussing the founding of Bindle, its journey through the pandemic, and then the decision to pivot away from a COVID product, Carlos and Riley’s discussion makes for an engaging episode. To contact Carlos or to learn more about Bindle’s current focus, reach out to <a href="mailto:carlos@bindlesystems.com">carlos@bindlesystems.com</a>. Reach out to Riley (<a href="https://twitter.com/rileyphughes">@rileyphughes</a>) and Trinsic (<a href="https://twitter.com/trinsic_id">@trinsic_id</a>) on Twitter. We’d love to hear from you.

Carlos Korten: Lessons Learned From Bindle’s Health Pass