In this episode, we talk with Jon Gelsey, founding CEO of Auth0 Inc, which sold to Okta for $6.5B, as well as the CEO of <a href="http://Xnor.ai">Xnor.ai</a> which he sold to Apple for $200m.Jon told the story of the early days of Auth0, including how they got their first $1m of revenue. Then we spent time diving in to how new technologies get adopted—Jon even went as far as saying that technology adoption is always incremental, not revolutionary.Then we talk about the role of big tech, and why he doesn’t think reusable identity will be dominated by massive incumbents. That led us to talk about what he would do if he were running a company whose business model could be cannibalized by reusable identity, which is that he would look to disrupt himself in a safe way.This was a rare look into some great advice from one of our industry’s best operators.To learn more about Jon, you can visit his <a href="https://www.linkedin.com/in/jongelsey/">LinkedIn profile</a>.Subscribe to our weekly newsletter for more announcements related to the future of identity at <a href="http://trinsic.id/newsletter">trinsic.id/</a>podcastReach out to Riley (<a href="https://twitter.com/rileyphughes">@rileyphughes</a>) and Trinsic (<a href="https://twitter.com/trinsic_id">@trinsic_id</a>) on Twitter. We’d love to hear from you.

Jon Gelsey: Identity Product GTM Insight from Auth0’s Early Days