Introduction

The Rise of YouTube as a TV Platform

Challenges for Traditional Broadcasters

Introducing Mego and Its Services

Case Studies and Success Stories

Challenges of Starting a Channel from Scratch

The Role of Algorithms in FAST Channels

Monetization Strategies on YouTube

Exploring Facebook as a Video Platform

The Importance of Multi-Platform Content Strategy

Conclusion and Upcoming Events

This week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at one of YouTube’s most powerful enablers: Merzigo. Joining the show is Dilip Bala, SVP &amp; GM of Merzigo U.S., to unpack how the company helps IP owners—from broadcasters to studios—unlock serious revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.From reviving old dramas with fresh life to proving that YouTube can actually boost TV ratings, this episode is packed with surprising insights and real-world case studies—including why Facebook might just be the industry's best-kept secret. If you're navigating the future of media, this is one conversation you don't want to miss.Thank you Dilip for joining the pod! Dilip Bala:<a href="http://linkedin.com/in/dilipbala/"> LinkedIn </a> Key Takeaways:<ul><li>YouTube is an Undervalued Powerhouse:  Traditional broadcasters still hesitate to fully embrace YouTube, but as Merzigo’s success shows, the platform offers massive global reach and revenue potential—especially when content is tailored to platform-specific behaviors.</li><li>Localization Unlocks Global Growth:  Merzigo’s strategic dubbing and cultural adaptation of content—especially for diasporas in high-CPM markets—has turned back-catalog shows into unexpected global revenue drivers.</li><li>Facebook is a Sleeper Opportunity:  Often overlooked, Facebook still offers massive scale. With the right short-form strategy, content can thrive—especially in reality and game show formats optimized for sharing and mobile-first viewing.</li><li>Same Content, Different Audiences:  The exact same show can reach entirely different demographics across platforms—YouTube often captures younger viewers that traditional TV and even FAST channels struggle to reach, highlighting the need for multi-platform distribution strategies.</li></ul>Interested in sponsorship? <a href="https://forms.gle/2LCWfX2HBNT8mtpx8">https://forms.gle/2LCWfX2HBNT8mtpx8 </a> Connect with us on Linkedin: Evan Shapiro - <a href="https://www.linkedin.com/in/eshap-media-cartographer/">https://www.linkedin.com/in/eshap-media-cartographer/ </a>Marion Ranchet - https://www.linkedin.com/in/marionranchet/Newsletters: Marion Ranchet - <a href="https://marionranchet.substack.com/">https://marionranchet.substack.com/ </a>Evan Shapiro - <a href="https://eshap.substack.com/">https://eshap.substack.com/</a>
<ul><li>(00:00) - Introduction </li>
<li>(00:52) - The Rise of YouTube as a TV Platform</li>
<li>(02:04) - Challenges for Traditional Broadcasters</li>
<li>(06:24) - Introducing Mego and Its Services</li>
<li>(13:22) - Case Studies and Success Stories</li>
<li>(22:13) - Challenges of Starting a Channel from Scratch</li>
<li>(23:11) - The Role of Algorithms in FAST Channels</li>
<li>(24:38) - Monetization Strategies on YouTube</li>
<li>(28:05) - Exploring Facebook as a Video Platform</li>
<li>(30:54) - The Importance of Multi-Platform Content Strategy</li>
<li>(35:48) - Conclusion and Upcoming Events</li>
</ul>

OPTIMIZING IP ON SOCIAL