Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your sales aren’t where you want them to be or really you’re anywhere in between, this episode is for you!In this episode, I’m sharing the number one thing I have learned and seen from deep diving into and coaching so many product-based businesses this year because what I’ve realized is that things are changing in the product industry. It’s no longer just about getting more eyes and onto more platforms anymore, but rather it’s really about building a business that can support all of this and that you can sell your products from.So tune in as I share with you what you really need to have in place before you can have a sellable product and a sustainable product business because it’s probably not what you think!Resources:<ul><li>If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to <a href="https://www.theproductboss.com/waitlist?el=shownotes" target="_blank">https://www.theproductboss.com/waitlist</a> or click <a href="https://www.theproductboss.com/waitlist?el=shownotes" target="_blank">here</a>.</li><li>Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our<a href="https://holidaycontentideas.com/101-holiday-2024?el=podcast" target="_blank"> 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition</a> to get content ideas for the ENTIRE holiday season!</li></ul> Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" target="_blank">@theproductboss</a></li></ul> Mentioned in this episode:My First Million PodcastListen to My First Million wherever you get your podcasts.<a href="https://the-product-boss.captivate.fm/my-first-million">My First Million</a>Hubspot's BreezeVisit hubspot.com/marketers to learn more!<a href="https://the-product-boss.captivate.fm/marketers">Hubspot Breeze</a>

635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business