Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of <a href="https://cattitudecrafts.com/" target="_blank">Cattitude Crafts</a>, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back. Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!Resources:<ul><li>Learn more about Sandra’s products at <a href="https://cattitudecrafts.com/" target="_blank">Cattitude Crafts</a></li><li>Follow Sandra’s business journey on <a href="https://www.instagram.com/cattitudecrafts/" target="_blank">Instagram here</a></li><li>If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to <a href="https://www.theproductboss.com/waitlist?el=shownotes" target="_blank">https://www.theproductboss.com/waitlist</a> or click <a href="https://www.theproductboss.com/waitlist?el=shownotes" target="_blank">here</a>.</li><li>Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our<a href="https://holidaycontentideas.com/101-holiday-2024?el=podcast" target="_blank"> 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition</a> to get content ideas for the ENTIRE holiday season!</li></ul> Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" target="_blank">@theproductboss</a></li></ul> Mentioned in this episode:Hubspot's BreezeVisit hubspot.com/marketers to learn more!<a href="https://the-product-boss.captivate.fm/marketers">Hubspot Breeze</a>My First Million PodcastListen to My First Million wherever you get your podcasts.<a href="https://the-product-boss.captivate.fm/my-first-million">My First Million</a>

636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session