Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of <a href="https://tinyspicykitchen.com/" target="_blank">Tiny Spicy Kitchen</a>, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales. Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well! Resources:<ul><li>Learn more about Beth’s products at <a href="https://tinyspicykitchen.com/" target="_blank">Tiny Spicy Kitchen</a></li><li>Follow Beth’s business journey on <a href="https://www.instagram.com/tinyspicykitchen/" target="_blank">Instagram here.</a></li><li>If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about <a href="https://www.theproductbossacademy.com" target="_blank">The Product Boss Academy, click here</a>.</li><li>Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our<a href="https://holidaycontentideas.com/101-holiday-2024?el=podcast" target="_blank"> 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition</a> to get content ideas for the ENTIRE holiday season!</li></ul> Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" target="_blank">@theproductboss</a></li></ul> Mentioned in this episode:My First Million PodcastListen to My First Million wherever you get your podcasts.<a href="https://the-product-boss.captivate.fm/my-first-million">My First Million</a>Hubspot's BreezeVisit hubspot.com/marketers to learn more!<a href="https://the-product-boss.captivate.fm/marketers">Hubspot Breeze</a>

638. "I want to grow my business, but it feels like a hot mess- help!" | Coaching Session