If you’ve been taught to sell in a certain way (cough cough, ‘Bro Marketing’) – no shame – but I’m here to tell you there’s a better way. (Like, so, SO much better). This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that’s been wafting through the online biz space. (A WooBro Biske, if you will.) Here’s the thing – manipulation is out and integrity is in.  Steve Corney joins me for a second *super*spicy chat about how we must change our (sometimes unconscious but always unconscionable) sales and marketing approach now that we are living in a ‘Know – Like – Distrust’ state.  Quick overview of what we cover:<ul><li>Why you need to understand deceptive sales practices, even if you think they don’t apply to you</li><li>The exact point where you turn into a ‘piece of sh*t marketer’</li><li>How Woo Marketers are able to convince you that both the source of, and the solution to your problems is YOU (and why you pay them for this nonsense)</li><li>How to tell if you if your {insert BS Title Here} Coach is gaslighting you</li><li>How you doing the right thing actually sets you up to ‘get woo’d’</li><li>What kind of marketing leads to this client response: “Huh… There isn’t a catch. Amazing. This is cool. I’M IN.”</li><li>How to build enthusiastic consent into your sales approach</li><li>The Better Way to make someone feel safe when purchasing from you</li></ul> RESOURCES: <ul><li><a href="http://soulpreneur.co/membership">Click here</a> to join Adriane’s Scalable Foundations Membership</li><li><a href="https://www.soulpreneur.co/lab">Click here</a> to join Adriane’s Sustainable Growth Lab</li><li><a href="https://www.soulpreneur.co/agency">Click here</a> to work with Adriane and the Soulpreneur Agency</li><li><a href="https://soulpreneur.co/clarity">Book a call</a> to work with Soulpreneur to grow your business</li></ul> LISTEN TO MORE EPISODES WITH STEVE:<ul><li>Click here for <a href="https://sustainablescaling.co/how-bro-marketers-have-destroyed-digital-learning/">Episode 45</a>, How Bro Marketers Have Destroyed Digital Learning </li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13294515">Episode 63</a>, The 5 Elements of a Successful Digital Sales Event Funnel Part 1</li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13295309">Episode 64</a>, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 </li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13351164">Episode 67</a>, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success</li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13445999">Episode 70</a>, The Secret Weapons of Generating More Leads and Converting More Sales </li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13459046">Episode 73</a>, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent</li><li>Click here for <a href="https://www.buzzsprout.com/2046868/13487735">Episode 74</a>, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience</li></ul> CONNECT WITH STEVE: <ul><li>Follow Steve: <a href="http://instagram.com/steve_corney">@steve_corney</a></li><li>Connect on LinkedIn: <a href="http://linkedin.com/in/thisisstevecorney">@thisissteveco</a></li></ul>

Marketing With Integrity in a Post-Bropocalypse World – with Steve Corney