The first copywriter I had ever met in the online space back in 2020, is today’s guest, Elise Hodge, and I have loved watching how her business has grown. I am so excited we made this chat happen and excited to share Elise’s story of scaling as a service provider and how her business has shifted to become more intentional and sustainable now that she’s a mom – about to me a mom of two! So many good things in this episode, from how to write better copy, to attracting and taking on better clients, to creating systems in your business that make it work better for you and your life. Quick overview of what we cover: <ul><li>Elise’s expertise on finding ideal clients and how to differentiate between the DIY clients and want it done for them clients </li><li>Elise’s perspective on consistently learning something new and exposing yourself to others work to see what could work for you and tweaking how you run your business to scale </li><li>Figuring out the small scale you need and how that isn’t just about attracting clients </li><li>How important it is to create useful systems when scaling your business and making it more self-sustainable</li><li>Elise’s views on outsourcing copywriting and being clear on your ideal clients and offers </li><li>Creating copy templates and how helpful it can be to help people outsourcing copy</li></ul>RESOURCES: <ul><li><a href="http://soulpreneur.co/membership">Click here</a> to join Adriane’s Scalable Foundations Membership</li><li><a href="https://www.soulpreneur.co/lab">Click here</a> to get on the waitlist for Sustainable Growth Lab</li><li><a href="https://www.soulpreneur.co/agency">Click here</a> to work with Adriane and the Soulpreneur Agency</li></ul>LET’S CONNECT: <ul><li>Follow Soulpreneur: <a href="https://www.instagram.com/soulpreneur_co">@soulpreneur_co</a></li><li>Follow Sustainable Scaling: <a href="https://www.instagram.com/sustainablescaling">@sustainablescaling</a> </li><li>Follow Adriane <a href="https://www.instagram.com/adrianegalea">@adrianegalea</a></li><li>Visit the website: <a href="https://www.soulpreneur.co">soulpreneur.co</a></li></ul>CONNECT WITH ELISE: <ul><li>Follow Elise: <a href="https://www.instagram.com/connectioncopyco/">@connectioncopyco</a></li><li>Visit Elise’s Website: <a href="http://connectioncopy.co/">connectioncopy.co</a></li><li><a href="http://connectioncopy.co/content">Click here</a> for Elise’s Content Management &amp; Strategy Service/s </li></ul>Elise is the founder and lead copywriter at Connection Copy Co., where she helps entrepreneurs create a magnetic connection with their dream clients, so they can become their first and only choice. Her boutique agency services include Brand Messaging &amp; Website Copy, Launch Copy, and Retainer Content Management. Elise also supports entrepreneurs who want to take a DIY approach to their copy through her plug-and-play copywriting templates.- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business resources! Take a screenshot and email it over to us at <a href="mailto:support@soulpreneur.co">support@soulpreneur.co</a> or DM it to <a href="https://www.instagram.com/sustainablescaling/?hl=en">@sustainablescaling</a> This episode was first published at <a href="https://sustainablescaling.co/018">SustainableScaling.co/018</a>

Crafting Copy and a Client Journey Intentionally in Your Business to Support Your Ideal Lifestyle with Elise Hodge