Special guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of Y." Innovative pricing models - such as subscription-based,  pay-per-use, pay-per-result, freemium, sympathetic pricing, etc. are breaking through new barriers of corporate growth. Getting pricing right IS the new frontier and no one knows pricing models better than Danilo Zatta, one of the world's leading advisors in pricing.  Mr. Zatta has been involved in over 600 price optimization projects across 40 countries over the past 20 years. He is the author of several best-selling books, including his latest: The Pricing Model Revolution - published by Wiley. Pricing guru, Philip Kotler said "[The Pricing Model Revolution] is the best read for managers wanting a review of several innovative pricing methods." In this podcast, Mr. Zatta explains why and how new pricing models is one of the most effective levers of incremental growth.

Special guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of Y." Innovative pricing models - such as subscription-based,  pay-per-use, pay-per-result, freemium, sympathetic pricing, etc. are breaking through new barriers of corporate growth. Getting pricing right IS the new frontier and no one knows pr...

The Pricing Model Revolution with Danilo Zatta