Bringing a product to market at the optimal price is like striking gold. Price it too low and you leave money on the table allowing competitors to gain resources at your expense. Price it too high and demand will dry up. How do you know what the price should be?  My guest on this episode, Dean Tindall, General Manager at Sawtooth Software, Europe, has conducted over a hundred complex pricing research projects in the past decade. He is one of the most knowledgeable professionals when it comes to setting up research projects aimed at finding optimal prices.  Dean and I discussed how to approach pricing research, what some of the techniques are and the pros and cons of the various methodologies.  And with that, please enjoy this discussion with Dean.

Bringing a product to market at the optimal price is like striking gold. Price it too low and you leave money on the table allowing competitors to gain resources at your expense. Price it too high and demand will dry up. How do you know what the price should be?   My guest on this episode, Dean Tindall, General Manager at Sawtooth Software, Europe, has conducted over a hundred complex pricing research projects in the past decade. He is one of the most knowledgeable professionals when it ...

How to Conduct Pricing Research with Dean Tindall