<p>Ajit Ghuman is a Saas product marketing veteran and pricing and monetization expert. He is currently an instructor for The Art of Saas Monetization and he is the Founder of Monetizely. He is also the Pricing Chair at Pavilion. <br />Ajit and I discussed why a solid positioning strategy is critical before embarking on setting prices; how to select the appropriate pricing metric; what the key differences are between consumption and capability pricing model and how to then pick the right price point. <br />Ajit's book, Price to Scale is one of the most impactful and comprehensive books on pricing products in the Saas world with invaluable insights, approaches and tips and tricks. Those interested can find a copy here: <a href="https://a.co/d/6aHxZQi">https://a.co/d/6aHxZQi</a></p>

Ajit Ghuman is a Saas product marketing veteran and pricing and monetization expert. He is currently an instructor for The Art of Saas Monetization and he is the Founder of Monetizely. He is also the Pricing Chair at Pavilion.  Ajit and I discussed why a solid positioning strategy is critical before embarking on setting prices; how to select the appropriate pricing metric; what the key differences are between consumption and capability pricing model and how to then pick the right price point....

Price to Scale with Ajit Ghuman