Danilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of the fastest growing and most sought after disciplines in today's business. I hope you'll enjoy it. Dan's best seller book, <a href="https://a.co/d/axJj2a7">The 10 Rules of Highly Effective Pricing</a> is a five-star book on Amazon and can be purchased here: https://a.co/d/axJj2a7

Danilo Zatta visits the podcast again to discuss his best seller book called The 10 Rules of Highly Effective Pricing. Dan discusses why pricing should be a CEO priority at every organization. He then details how to disseminate a culture of profit and how pricing plays a critical role in it. Dan also talks about value and the three key types of value products and services typically have. And finally Dan discusses the typical pricing landscape post-Covid and why the pricing function is one of ...

The 10 Rules of Highly Effective Pricing with Danilo Zatta