In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined, high-volume content editing.The conversation covers defining a productized service, navigating burnout, and embracing AI as a tool rather than a threat. John shares valuable lessons about aligning business models with personal goals, setting boundaries in client relationships, and strategically focusing on higher-value clients. EditorNinja, with its hybrid approach to human and AI-powered content production and editing, is positioned at the intersection of automation and quality. John believes it’s a key in the age of AI-saturated content.Key TakeawaysFrom Burnout to Breakthrough:<ul><li>John launched EditorNinja after hitting a plateau with his previous agency, Credo.</li><li>Selling Credo allowed him to refocus on work aligned with his goals and energy.</li></ul>What is EditorNinja?<ul><li>A content editing and writing service focused on helping content-heavy businesses scale.</li><li>Offers human and AI-generated content, with a strong human editing layer.</li><li>Positioned between freelancers and in-house editorial teams.</li></ul>Defining Productized Services:<ul><li>Productization is about how services are delivered, not just pricing.</li><li>Even “productized” businesses can accommodate custom, high-value deals with the right systems.</li></ul>AI and Content Creation:<ul><li>AI generates 70–80% of the content EditorNinja edits.</li><li>Human editing is essential for clarity, tone, and brand alignment.</li><li>AI hasn’t replaced writing, but has shifted where value is created.</li></ul>Targeting the Right Clients:<ul><li>EditorNinja focuses on businesses with $2+ million in revenue with dedicated content teams.</li><li>Smaller companies often lack the consistency, budget, or infrastructure to sustain content programs.</li><li>Strategic onboarding and custom quoting are crucial for long-term fit.</li></ul>Important Links<ul><li>The WP Minute+ Podcast: <a href="https://thewpminute.com/subscribe">thewpminute.com/subscribe</a></li><li>Visit the EditorNinja website: <a href="https://editorninja.com/">https://editorninja.com/</a></li><li>Follow EditorNinja on YouTube for agency and content tips: <a href="https://www.youtube.com/@EditorNinja">https://www.youtube.com/@EditorNinja</a></li><li>Connect with John Doherty on LinkedIn: <a href="https://www.linkedin.com/in/johnfdoherty/">https://www.linkedin.com/in/johnfdoherty/</a></li></ul>

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Reinventing Himself From Agency Owner to Productized Service