Introducing Ben Feys and Kevin Niehoff, the dynam…

Introducing Ben Feys and Kevin Niehoff, the dynamic force behind YoPrettyBoy, a trailblazing men's skincare brand. Faced with persistent skincare challenges like acne and eczema, these young professionals refused to settle. Instead, they transformed their frustration into entrepreneurial fuel, birthing the idea of the "Nike of skincare." In 2019, Ben and Kevin transitioned their passion into a tangible reality, launching YoPrettyBoy as a side hustle. Operating on a lean team of two, they meticulously researched, surveyed, and laid the groundwork before the official launch. Fast forward a few years, and their bootstrapped brand is poised to exceed $1 million in annual revenue, a testament to their dedication and strategic approach.
 
In this episode, the three e-commerce experts will discuss the importance of surveys before action, the challenges of launching a skincare brand, investing in R&amp;D, the winning mindset behind a lean team and working with agencies and contractors.
 
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder &amp; CEO of Markademics, and co-founder of a 7-figure e-commerce store.
 
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
 
Follow Kevin and Ben on social media:
<a href="https://www.linkedin.com/in/benjamin-feys-23112950/">LinkedIn - Ben Feys</a>
<a href="https://www.linkedin.com/in/kevin-niehoff-9b289a98/">LinkedIn - Kevin Niehoff</a>
 
Follow Viktor:
<a href="https://www.instagram.com/viktor.stoilov.official/">Instagram</a>
<a href="https://www.facebook.com/ViktorStoilovOfficial">Facebook</a>
<a href="https://www.linkedin.com/in/viktor-stoilov/">LinkedIn</a>
 
Follow Markademics:
<a href="https://www.instagram.com/markademics/">Instagram</a>
<a href="https://www.linkedin.com/company/18144816/admin/feed/posts/">LinkedIn</a>
 
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -
<a href="https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj">The Markademics Podcast Season 1</a>
 
Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
<a href="https://markademics.com/">Markademics Website</a>
 
Thank you for listening to the podcast! More episodes to come!
 
Timestamps:
(0:00) Introduction
(4:20) Starting YoPrettyBoy 
(6:08) Challenges in starting a skincare brand
(11:39) Steps to Launching a Business
(15:24) Surveying Before Launch
(17:50) Marketing and Profitability 
(23:53) Demographic 
(26:15) Initial Profit and Retention of Customers
(36:56) Mistakes in the business
(40:41) Working with agencies 
(46:43) Best Hiring Decision
(50:18) Finding a mentor
(54:52) Future of the brand

Bootstrapping а skincare brand to 7 figures ft. Kevin Niehoff & Ben Feys | S2 EP4 | TwoEcommExperts