UGC for Millions and the Power of Giving Back | T…

UGC for Millions and the Power of Giving Back | Two Ecomm Experts | EP02 | S02

Introducing Thomas Ma, a co-founder of Saphire Studios and a Forbes 30 under 30 honoree. His role in the TikTok Creative Exchange (TTCX) has set the stage for Sapphire Studios to become an official marketing partner with TikTok, collaborating with over 200 companies in the past 6 months alone. His agency creates compelling User-Generated Content (UGC) and drives brands to reach their highest potential. Beyond his professional pursuits, Thomas is passionate about giving back, engaging in charity work, and contributing to the creation of a better future.

In this episode, Thomas and Viktor will discuss how 

The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder &amp; CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Thomas on social media:
<a href="https://www.instagram.com/tiktocktom/">Instagram</a>
<a href="https://www.linkedin.com/in/createwithtom/">LinkedIn</a>



Follow Viktor:

https://www.instagram.com/viktor.stoilov.official/
 https://www.facebook.com/ViktorStoilovOfficial/
https://www.linkedin.com/in/viktor-stoilov/

Follow Markademics:

https://www.instagram.com/markademics/

We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist -

[• The Markademics podcast Season 1](https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj)

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:

https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:

(0:00) Intro
(3:01) Starting out with creatives
(5:54) Consumer behavior towards UGC
(7:29) Making UGCs work
(8:31) Key data and KPIs
(10:56) Onboarding clients
(13:38) Biggest misconceptions about UGCs
(14:47) Clients that revolutionized your work
(15:48) Good traits of a UGC agency
(18:12) Creative Research
(18:52) $20,000 in creatives
(21:18) Favourite formats for UGC
(23:54) Driving force
(25:42) Failures
(27:59) Meeting Preparation
(33:15) Strategy for growth
(31:08) Personal questions
(35:03) Being burned by people
(37:58) Plans for the future
(40:29) Success with ads in 2024
(41:40) Giving back

UGC for Millions and the Power of Giving Back| S02 EP02 | Two Ecomm Experts