Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver. Timestamps00:00 - Intro 01:03 - Are we looking in the wrong place for growth? 05:33 - Should we slow down our adoption of AI? 09:08 - What marketers and the police have in common 14:40 - Marketing is a casino 17:42 - The most transformative behavioural science insights 19:47 - Take what your competition are doing badly and double down on it 26:20 - Fame is a luck multiplier 32:43 - Why AO add bears to every order 37:19 - How Rory would boost growth in the economy? 47:13 - What has Rory been profoundly wrong about and why

James McKinven

Rory Sutherland on why marketing is the answer to economic growth