Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first campaign together.Timestamps00:00 - Intro 03:53 - Marianne’s background 06:49 - How to manage a brand like Cadillac 08:34 - How EV’s are changing the industry 13:53 - How do you change your marketing for EVs 15:08 - Insights and inception of “Let’s Take the Cadillac” 17:56 - Developing the “Let’s Take the Cadillac” campaign 21:41 - How to launch a new car 23:39 - Building the campaign for different formats 25:42 - 72andSunny and Cadillac’s first campaign together 28:11 - Challenging the conformity in car advertising 30:48 - Why brand is so important for car purchasing 32:31 - Leading the marketing agenda inside a big org like General Motors 34:24 - In car Cadillac Car-aoke 35:22 - Melissa’s song 36:13 - Coolest feature about Escalade IQ 38:37 - Creating a luxury experience 39:27 - Choosing your car as CMO of Cadillac 40:57 - Creating a premium vehicle 42:53 - Thoughts on the Escalade IQ

Cadillac’s re-launch of an iconic car brand for a new era